Care for some water? No way, get me a Diet Coke, or a Coke Zero.
Water is for washing hands, not drinking. And regular soft drinks and juice are full of sugars and calories.
So you decided a long time ago to go with artificial sweeteners. After a while, you didn’t even notice the slightly different taste compared to sugar sweetened beverages. And, diet drinks are zero calories. Win-win. Both taste buds AND body are happy. A no-brainer, right?
Not so fast.
A fascinating article – Artificially Sweetened Beverages Cause for Concern – recently published in the Journal of the American Medical Association (JAMA), challenges the notion that artificial sweeteners are risk free.
The article’s author, David S. Ludwig, MD, PhD, a Harvard professor and Founding Director of the Optimal Weight for Life (OWL) clinic at Children’s Hospital, Boston, makes three important points, especially in the context of artificially sweetened drinks:
1. Our body gets confused by artificial sweeteners – the dissociation between sweet taste and calorie intake may put the regulatory system that controls hunger and body weight out of sync, thus sabotaging weight loss plans. A study on rodents showed that those fed saccharin actually gained weight compared to rodents fed sucrose.
2. We’re “Infantilizing” our taste sense – Artificial sweeteners are a hundredfold sweeter than sucrose (table sugar). By getting ourselves used to so much sweet, normal sweet flavors, of fruit for example, become bland and so do other healthful foods such as grains and vegetables, thus reducing our willingness to consume them and ultimately the quality of our diet.
3. Long term effects unclear – while there have been many studies on artificial sweeteners and disease such cancer, very few focused on long term weight gain. A seven year study, (San Antonio Heart Study), showed a relationship between diet drink consumption and obesity, but the causation is not clear. Consumption of artificial sweeteners is growing yearly. According to Ludwig,