Written by: Wallace Merriman

FUZE – A Drink that Slenderizes? [Nutrition Impostor]
Posted on:Dec 29, 2011

Fuze is a line of beverages that got its start in 2001 in Northern California but has expanded nationally in the past 10 years, especially after it was acquired by Coca Cola in 2007.

The idea is to provide a cool, new age beverage, that is portrayed as healthy because it is jacked up with vitamins.

Let’s see if the name lives up to its reputation.

What you need to know:
The drink has only 15 calories for a rather large serving – 14.5 ounces. But that’s because it is artificially sweetened. It has 200% of the daily value for vitamin C, and a few other vitamin and mineral values are very high. But that doesn’t mean that this product will help you lose weight. More on that in a bit.

Here is the ingredient list:
Water, Apple Juice Concentrate, Less than 0.5% of: Malic Acid, Natural Flavors, Garcinia Cambogia Rind Extract,  Ascorbic Acid (Vitamin C), Acesulfame Potassium, Sucralose, Purple Sweet Potato Concentrate (Color), L-Carnitine, Dl- Alpha Tocopheryl Acetate (Vitamin E), Black Carrot Concentrate (Color), Beta-Carotene (Vitamin A), Pyridoxine Hydrochloride (Vitamin B6), Chromium Picolinate.

As you can see, there is almost nothing real about this drink. Barely any fruit (5%). All the vitamins are added on. And artificial sweeteners that are plain bad for you.

The one good thing we can say about this drink is that unlike many of its counterparts, at least it is not artificially colored. The color comes from purple sweet potatoes and black carrots.

So why won’t you slim down with this drink? Because instead of drinking water, or unsweetened tea, your taste buds become accustomed to overly sweet things. As a result, you’ll crave sweet foods more, and have a harder time with naturally sweet fruit. For more information see Artificially Sweetened Beverages: Cause for Concern by Harvard Professor David S. Ludwig, MD.

What to do at the supermarket:
We’ve said it a million times, and we’ll keep repeating it. Tap water is your best hydration solution. It’s free, it won’t get you craving sweets, and with money saved you can buy real fruits.

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