Written by: Wallace Merriman

Tweaking tastes and creating cravings- from a 60 Minutes Report
Posted on:Jan 16, 2012

When you chug a sports drink or chew a stick of gum, you probably don’t think of science. But there is a precise science – and a delicate art – behind what you’re tasting. Morley Safer reports on the multibillion dollar flavor industry, whose scientists create natural and artificial flavorings that make your mouth water and keep you coming back for more

This is a must watch if you really want to know how they get flavors into things like meat, soda, soups, broths, vegetarian food, and even alcohol that people drink.

I can’t post the video but follow the link so you can watch.  The video is 14 minutes.


The Flavorists video



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