Consumers Show Skepticism about Some Health Claims on Food Packaging
– Nielsen, a leading global provider of insights and analytics around what consumers watch and buy, today released a new report indicating that 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight.
Nielsen’s 2011 Global Survey of more than 25,000 Internet respondents in 56 countries shows that approximately half of consumers (48%) are trying to lose weight and of those, more than three-quarters (78%) are trying to lose weight through dieting.
“Consumers around the world have healthy eating on their minds and consumer packaged goods (CPG) marketers have an opportunity to help,” said James Russo, vice president, Global Consumer Insights, Nielsen. “Consumer-friendly nutritional labeling can be a powerful marketing tool as consumers are hungry for easy-to-understand information.”